--- title: "AI for MG Fundraisers #1: Why Every MG Fundraiser Should Learn AI" description: Discover why major gifts fundraisers should learn to use AI and how it can support research, planning and better-informed fundraising decisions. image: https://www.robsonandmitchell.co.uk/hubfs/1%20AI%20wont%20replace%20fundraiser-1.png --- [Skip to content](https://www.robsonandmitchell.co.uk/insights/ai-for-mg-fundraisers-1-why-every-mg-fundraiser-should-learn-ai#main-content) ![](https://www.robsonandmitchell.co.uk/hs-fs/hubfs/Logo.png?width=604&height=308&name=Logo.png)Homepage - [Home](https://www.robsonandmitchell.co.uk) - [What We Do](https://www.robsonandmitchell.co.uk/en-gb/what-we-do-robson-mitchell) - [About Us](https://www.robsonandmitchell.co.uk/about-us) - [Insights](https://www.robsonandmitchell.co.uk/en-gb/fundraising-and-high-value-income-insights-robson-mitchell) - [Webinars](https://www.robsonandmitchell.co.uk/high-value-income-briefing) - [Toolkits & Resources](https://www.robsonandmitchell.co.uk/toolkits-and-resources) - [Contact](https://www.robsonandmitchell.co.uk/contact-robson-mitchell-start-a-conversation) - [Home](https://www.robsonandmitchell.co.uk) - [What We Do](https://www.robsonandmitchell.co.uk/en-gb/what-we-do-robson-mitchell) - [About Us](https://www.robsonandmitchell.co.uk/about-us) - [Insights](https://www.robsonandmitchell.co.uk/en-gb/fundraising-and-high-value-income-insights-robson-mitchell) - [Webinars](https://www.robsonandmitchell.co.uk/high-value-income-briefing) - [Toolkits & Resources](https://www.robsonandmitchell.co.uk/toolkits-and-resources) - [Contact](https://www.robsonandmitchell.co.uk/contact-robson-mitchell-start-a-conversation) ![AI won't replace MG fundraisers. But fundraiser who use AI will outperform those who don't ](https://www.robsonandmitchell.co.uk/hs-fs/hubfs/1%20AI%20wont%20replace%20fundraiser-1.png?width=1600&height=900&name=1%20AI%20wont%20replace%20fundraiser-1.png) Fundraising Strategy Artificial Intelligence High-value fundraising # AI for MG Fundraisers #1: Why Every MG Fundraiser Should Learn AI ![Sarah Robson](https://www.robsonandmitchell.co.uk/hs-fs/hubfs/ChatGPT%20Image%20Jun%204%2c%202026%2c%2002_40_41%20PM.png?width=48&height=48&name=ChatGPT%20Image%20Jun%204%2c%202026%2c%2002_40_41%20PM.png) Sarah Robson September 11, 2026 30/06/26 AI has become one of the most talked-about developments in fundraising. Yet much of the conversation has focused on whether AI will replace fundraisers. I don't think that's the right question. The real question is whether fundraisers who learn to use AI will outperform those who don't. ## Fundraising has changed Across the charity sector, teams have become leaner. Administrative support has reduced, expectations have increased and fundraisers are expected to wear more hats than ever before. A major gifts fundraiser today might spend their week researching prospects, preparing donor meetings, writing proposals, updating CRM systems, analysing portfolios, producing reports for trustees and, somewhere amongst all of that, building meaningful relationships with donors. It's little surprise that many feel stretched. The challenge isn't a lack of commitment. It's a lack of capacity. ## AI gives us something we desperately need: TIME The biggest opportunity isn't writing donor emails. It's removing the repetitive work that stops fundraisers spending time with donors. AI can dramatically reduce the time needed to: - research prospects - prepare donor briefings - draft proposals - summarise meetings - review portfolios - analyse fundraising pipelines - produce reports None of these activities disappear. They simply become faster. That gives fundraisers more time to do the work that only humans can do. ## The human skills become even more valuable No AI tool can build trust. It can't understand the emotion behind a transformational gift. It can't navigate complex organisational politics. It can't replace empathy, judgement or ethical decision-making. As AI becomes more capable, these human skills become even more valuable. ## The biggest shift isn't writing, it's thinking Many people use AI as a better search engine. Others use it as a copywriter. I've found the greatest value comes from using AI as a thinking partner. Some of the prompts I use most often ask AI to: - challenge my assumptions - identify risks I've overlooked - critique fundraising strategies - think like a major donor - suggest alternative approaches - highlight weaknesses in proposals The result isn't that AI makes the decisions. It helps me make better ones. ## The future belongs to fundraisers who combine both Fundraisers who embrace AI won't succeed because they know the most prompts. They'll succeed because they use technology to remove low-value work, freeing up more time for meaningful conversations, stronger relationships and better strategic thinking. In a sector facing increasing pressure to achieve more with fewer resources, that's an opportunity we can't afford to ignore. I've put together practical guides of AI prompts for major gifts fundraisers, based on the ways I use AI in my own work. If you'd find it useful, I'd be delighted to [share a copy](https://www.robsonandmitchell.co.uk/contact/). ## Share this post [mailto:https%3A%2F%2Fwww.robsonandmitchell.co.uk%2Finsights%2Fai-for-mg-fundraisers-1-why-every-mg-fundraiser-should-learn-ai](mailto:https%3A%2F%2Fwww.robsonandmitchell.co.uk%2Finsights%2Fai-for-mg-fundraisers-1-why-every-mg-fundraiser-should-learn-ai) ## Keep reading ### [![](https://www.robsonandmitchell.co.uk/hs-fs/hubfs/Assess%20income%20risk-1.png?width=1672&height=941&name=Assess%20income%20risk-1.png) High-value fundraising Major Gifts Strategic Leadership How Can a Charity Assess High-Value Income Risk?](https://www.robsonandmitchell.co.uk/insights/how-can-a-charity-assess-high-value-income-risk) ### [![](https://www.robsonandmitchell.co.uk/hs-fs/hubfs/6.%20Reforecasting%2c%20budgeting%20and%20planning.png?width=1600&height=900&name=6.%20Reforecasting%2c%20budgeting%20and%20planning.png) Artificial Intelligence High-value fundraising Strategic Leadership AI for MG Fundraisers #6: Q2 Reforecast Test Reality, Not Spreadsheets](https://www.robsonandmitchell.co.uk/insights/ai-for-mg-fundraisers-6-q2-reforecast-test-reality-not-spreadsheets) [![](https://www.robsonandmitchell.co.uk/hs-fs/hubfs/Logo.png?width=604&height=308&name=Logo.png)](http://robsonandmitchell.co.uk) - [Home](https://www.robsonandmitchell.co.uk) - [What We Do](https://www.robsonandmitchell.co.uk/en-gb/what-we-do-robson-mitchell) - [About Us](https://www.robsonandmitchell.co.uk/about-us) - [Insights](https://www.robsonandmitchell.co.uk/en-gb/fundraising-and-high-value-income-insights-robson-mitchell) - [Toolkits & Resources](https://www.robsonandmitchell.co.uk/toolkits-and-resources) - [Contact](https://www.robsonandmitchell.co.uk/contact-robson-mitchell-start-a-conversation) [ttps://www.linkedin.com/company/robsonandmitchell](ttps://www.linkedin.com/company/robsonandmitchell) Privacy Policy · Legal · © 2026. 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